Healthy but lonely gen Zers drive UK gym membership to record high
https://www.profitableratecpm.com/mpgpicj7?key=5a724381f49d6c8acd693c588e85c47e Record numbers of Britons are going to the gym, as the desire of many gen Zers to socialise while getting fit instead of drinking in the pub drives an unprecedented surge in membership, a report shows. In all, 11.5 million people aged 16 and over– a new high – now belong to a gym in the UK, a rise of 1.6 million from 2022. It means one in six people have taken out a membership. Younger adults are the key demographic behind the boom, according to the report’s authors, UKActive, the trade body that represents most of Britain’s fitness operators. The growth is particularly evident among generation Z – people born between 1997 and 2012, who are between 13 and 28 – who already have a reputation as the healthiest generation ever. “[This] is a significant moment as it shows that more people are making a conscious decision to get active in order to improve their physical and often also their mental health,” said Hu...
